15 Best WhatsApp Marketing Software to Send Bulk WhatsApp Messages (2025 Guide)

WhatsApp has become a marketing powerhouse for businesses. With over 2 billion active users, brands now use WhatsApp not just for customer support but for broadcasting campaigns, automation, and retargeting. But sending bulk messages through the standard app is restricted—so you’ll need powerful marketing software to do it right.

Here’s your ultimate list of the 15 best WhatsApp marketing tools to send bulk WhatsApp messages efficiently, safely, and at scale in 2025.

1. Whatsboost

Whatsboost is a full-featured WhatsApp Business API provider designed for performance-driven teams. It allows you to automate workflows, engage customers with personalized bulk campaigns, and track insights—without getting your number blocked.

Key Features:

• Send unlimited messages to saved and unsaved contacts
  
  

• Smart chatbot builder with AI automation
  
  

• WhatsApp campaign manager with analytics
  
  

• Order booking bot and abandoned cart recovery
  
  

• CRM and eCommerce integrations
  
  

• Green tick verification assistance
  
  

• Shared inbox for team collaboration
  
  

Best For: Mid-size to large businesses that want a complete WhatsApp automation suite.

2. WATI

Built on the official WhatsApp Business API, WATI is known for its no-code interface and easy team collaboration tools.

Key Features:

• Broadcast bulk messages with ease
  
  

• Shared inbox with team assignment
  
  

• Pre-built chatbot flows
  
  

• CRM integration
  
  

Best For: Support-driven businesses and small customer service teams.

3. Twilio for WhatsApp

Twilio provides a developer-centric way to integrate WhatsApp into custom workflows.

Key Features:

• Programmable API for bulk messaging
  
  

• Smart routing and auto-replies
  
  

• Supports multimedia messages
  
  

• Great for coders and enterprise systems
  
  

Best For: Developers and enterprise-level businesses looking for API flexibility.

4. Yellow.ai

Yellow.ai uses generative AI to enhance customer conversations on WhatsApp.

Key Features:

• Voice + text AI-powered bots
  
  

• Campaign automation
  
  

• Natural language processing (NLP)
  
  

• Integrates with multiple channels
  
  

Best For: AI-focused marketing and customer engagement at scale.

5. Zoko

Zoko turns your WhatsApp account into a full-blown sales and support hub.

Key Features:

• Unified WhatsApp inbox
  
  

• Sales team distribution
  
  

• Abandoned cart reminders
  
  

• Shopify integration
  
  

Best For: DTC and eCommerce brands.

6. Interakt

Interakt is tailored for startups and SMBs that want an affordable, reliable platform.

Key Features:

• Send broadcast messages
  
  

• Auto-replies & reminders
  
  

• Shopify and WooCommerce plugins
  
  

• Contact tagging and segmentation
  
  

Best For: New businesses and budget-conscious marketers.

7. Respond.io

Respond.io unifies communication across multiple messaging channels including WhatsApp.

Key Features:

• Multi-channel inbox
  
  

• Chat routing logic
  
  

• Smart workflows
  
  

• Insightful analytics
  
  

Best For: Teams managing customers on multiple platforms.

8. AiSensy

AiSensy is a no-code platform using the WhatsApp API for marketing and support.

Key Features:

• Broadcast WhatsApp messages
  
  

• Trigger-based automation
  
  

• WhatsApp shop setup
  
  

• Template management
  
  

Best For: Agencies, local businesses, and solopreneurs.

9. Tellephant

Tellephant offers a multi-channel messaging suite with WhatsApp at its core.

Key Features:

• Bulk campaigns
  
  

• Custom chatbot builder
  
  

• Live chat + bot hybrid
  
  

• Works across Messenger, Instagram, and WhatsApp
  
  

Best For: Multi-channel marketers.

10. Bitespeed

Focused on DTC brands, Bitespeed provides eCommerce-specific features for WhatsApp.

Key Features:

• Abandoned cart recovery
  
  

• Broadcast messages
  
  

• Product recommendation flows
  
  

• Messenger integration
  
  

Best For: Shopify and WooCommerce merchants.

11. Sendbee

Sendbee is built for teams that want to combine support and marketing under one roof.

Key Features:

• Team inbox for customer support
  
  

• Message templates and automations
  
  

• Bulk message scheduling
  
  

• Analytics dashboard
  
  

Best For: Customer service teams with marketing goals.

12. Trengo

Trengo is an all-in-one platform for WhatsApp, email, and other messaging channels.

Key Features:

• Team inbox across channels
  
  

• Workflow automation
  
  

• Integration with CRMs
  
  

• Bulk messaging with templates
  
  

Best For: Brands needing unified messaging management.

13. Freshchat by Freshworks

Freshchat integrates with WhatsApp and offers automation features within a wider CX suite.

Key Features:

• Omnichannel messaging
  
  

• AI bots and customer segmentation
  
  

• Campaign triggers
  
  

• CRM and Helpdesk integration
  
  

Best For: Enterprises using the Freshworks ecosystem.

14. Callbell

Callbell is a simple and intuitive WhatsApp-focused tool for SMBs.

Key Features:

• Team chat dashboard
  
  

• WhatsApp + Instagram integration
  
  

• Lead management
  
  

• Real-time analytics
  
  

Best For: Small businesses that want something plug-and-play.

15. Cooby

Cooby is a browser extension for WhatsApp Web with enhanced productivity features.

Key Features:

• CRM syncing with WhatsApp
  
  

• Bulk messaging and contact tagging
  
  

• Notes and reminders per contact
  
  

• Analytics inside WhatsApp
  
  

Best For: Solopreneurs and remote sales teams.

How to Choose the Right WhatsApp Marketing Software

Choosing the right tool depends on your business size, campaign needs, and technical preferences. Here’s what to consider:

• Broadcast Capacity: Can it send to saved + unsaved contacts?
  
  

• Automation: Does it allow chatbots, triggers, and sequences?
  
  

• Team Collaboration: Is there a shared inbox?
  
  

• API Integration: Can it connect to your CRM, Shopify, etc.?
  
  

• Green Tick Support: Can the provider assist in account verification?
  
  

• Price vs. Value: Do you get unlimited messages or user-based pricing?
  
  

Wrapping Up

Whether you're a solopreneur or an enterprise, the right WhatsApp marketing software will let you reach thousands of leads, automate repetitive tasks, and boost engagement.

Whatsboost, in particular, stands out for its all-in-one capabilities—offering broadcast messages, automation, and team support from a single dashboard.

Take time to evaluate your use case, test a few platforms, and pick the one that helps you scale without compromising on deliverability or compliance.